XME Salute Print

Intesa Sanpaolo has asked us for a press and billboard campaign to launch XME Salute, a service that allows to the customers to have numerous advantages over health services.

One of the main strengths of XME Salute is the ability to book medical examinations online, from apps and websites, all at a very affordable cost. To bring this plus to the fore, we have built a multi-subject campaign that recounts all the benefits of XME Salute, using a tone of voice close to the digital world.

Copywriter: Enrico Bertot
Art director: Matteo Sirianni, Gioia Calzavara