Intesa Sanpaolo for the magic of cinema
The bank Intesa Sanpaolo asked us to communicate its great commitment to supporting the best productions, through a video that recalls some of the masterpieces it has supported, even though it cannot show them openly due to copyright. We, therefore, had the idea of showing the making of a film, recounting the most memorable scenes of the various film genres, and building a real hymn to the seventh art. The commercial was screened in Italian and English at the most important international film exhibitions.