Seat Copy-ad

Seat promotes after sales offers dedicated to its customers through print campaigns that develop an international format at a regional level. The idea of this format is to tell the true meaning of Seat spare parts and services, giving a less technical and more emotional definition.

In this case, the offer was about the free assembly and 36 month insurance for summer tyres. To advertise the promotion, it was created a multi-subject campaign with different definitions of summer tyres.

Copywriter: Enrico Bertot

Art director: Riccardo Ferro