Amaro Montenegro Social Media Content
AMARO MONTENEGRO ON FACEBOOK
The primary purpose of Amaro Montenegro fan page was to rejuvenate its communication and build a storytelling based on brand values such as heroism, friendship and authenticity.
To achieve this purpose, the starting point was the historic pay off of the brand “Sapore Vero” or “True Taste”, which fully sums up its philosophy. This story has been developed through several editorial lines, some of which use many social network codes. Among these languages stand out memes that have become viral, which Amaro Montenegro has reinterpreted. Some of these contents have been subject to articles and posts by blogs and fan pages about advertising.
These contents based mostly on trends, are combined with posts related to special occasions such as festivals, historical events or sports competitions. All moments recounted in the perspective of the “True Taste”.
Copywriter: Enrico Bertot
Art director: Francesco Mazzone
Art director: Lisa Salini
