Amaro Montenegro Instagram
The Instagram profile of Amaro Montenegro has been created to communicate the events organized by the brand, which take place mainly in Bologna but also in other Italian cities. On the profile are published photographs of the parties and some regram.
I have worked on the launch and the management of the page, dealing with the editing of the captions, the choice of the hashtags and the selection of the images on the basis of thematic and aesthetic standards.
As said above, the majority of the photographs refer to brand activations whose partecipants can try exclusive cocktails made with the Amaro, that are available only during this events. The captions of the posts talk about this cocktails using some specific hashtags inspired to their names, as for example #Montenegro130.
Copywriter: Enrico Bertot
